Before you build, know it works.
We turn your idea into a live test in days, track real user behavior, and give you a clear build-or-kill decision.
If you are about to spend weeks building something, pause.
Not a deliverable. A decision.
When this matters
- You are about to build something and are not sure it will work
- Your onboarding or activation is underperforming
- You have multiple ideas but no clear priority
- You want real user signal before committing engineering time
From idea to decision in days.
We scope your riskiest assumption, build a lightweight test, and track real user behavior to give you a clear answer.
Step 1
Define the risk
What are we actually trying to learn?
Step 2
Build the smallest test
We create a lightweight version in days and plug it into your product or a standalone flow.
Step 3
Observe real behavior
We track conversion, engagement, and friction points.
Step 4
Make the call
Build it, iterate, or kill it.
What you get in a sprint
Example
Team was about to commit 4 weeks of engineering to a new onboarding flow.
Tested it in 5 days instead.
32% of users completed it. Team shipped it the next week.
After a sprint, you walk away with:
- A live test with real user data
- Clear metrics on what worked and what did not
- A recommendation on what to build next
Most teams waste weeks building the wrong version of an idea.
We help you find out what actually works before you commit. We have worked with startups and product teams across industries to test ideas faster.
Most tests go live within one to two weeks.
We handle the build so you can focus on the decision.
Built for decisions, not deliverables.
We are not a dev shop. We are a product learning partner that combines speed with structured testing.
Faster than building in-house
We scope and ship tests in days, not sprints. Your engineering team stays focused on the roadmap while we run the test.
More than just code
We help you decide what to test, how to test it, and what the results actually mean.
Every test ends with a clear call
Build, iterate, or kill. You walk away knowing what to do next, not just what we shipped.
Common questions
Ways to work with us
A single wrong build can cost 2 to 6 weeks of engineering time. A validation sprint helps you avoid that. Typical sprint: $8k-$15k.
Validation Sprint
1-2 weeks
Test one high-risk idea and get a clear build or no-build decision.
One focused test scoped to your riskiest assumption
We handle the build so you can focus on the decision
Behavior tracking: events, funnels, and session replay
Results interpretation and a clear recommendation
Experiment Program
Ongoing
For teams running multiple tests across their roadmap.
Everything in Validation Sprint
Multiple concurrent tests
Prioritization support for highest-risk ideas
Ongoing learning with regular check-ins
Dedicated project lead
Custom
Flexible
For teams with specific constraints or larger-scale needs.
Custom scoping and timelines
Integration with your existing analytics and tooling
Embedded team support
Enterprise security and compliance requirements
Thinking about building something? Let's test it first.
We will help you find the fastest way to get a real answer.